פרופ' דינו לוי הצטרף לסגל הפקולטה כחוקר בתחום של נוירו-שיווק ונוירו-כלכלה. הוא בעל תואר ראשון בכלכלה מאוניברסיטת תל-אביב וסיים בהצטיינות את התואר השני בפסיכוביולוגיה גם כן באוניברסיטת תל-אביב. הוא קיבל את הדוקטורט שלו בשנת 2008 ממכון ויצמן למדע במחלקה לנוירוביולוגיה בנושא של מודלים מוחיים בהתמכרות לסמים. המשיך לפוסט דוקטורט במרכז לחקר המוח ב - NYU. פרופ' לוי זכה בפרסי הצטיינות ובמענקי מחקר על עבודתו המחקרית ופירסם מאמרים רבים.
פרופ' ירדן דינו לוי
סגל אקדמי בכיר בהפקולטה לניהול ע"ש קולר
הפקולטה לניהול ע"ש קולר
סגל אקדמי בכיר
מידע כללי
CV
Fields of Research
In our lab we use an interdisciplinary approach, which involves quantitative economic theories, combined with advanced behavioral methods and theoretical models from psychology, marketing, and economics with neuroscience techniques such as functional magnetic resonance imaging (fMRI), Electroencephalography (EEG), and other physiological measures such as Galvanic Skin Response (GSR) and eye-tracking.
The main aim in our studies is to try and better understand how we make decisions and what are the neural mechanisms underlying value-based choices. The projects in the lab range from examining the neural correlates of value computations and the common currency network, deciphering the neural mechanisms of irrational choice behaviors both in humans and in C.elegans, through looking for a common denominator between basic visual perception and value computations, to projects that aim to predict future preferences and population success of marketing stimuli using neural and physiological signals.
פרסומים
Articles
Hakim A, Golan I, Yefet S, Levy DJ. DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing. Front Hum Neurosci. 2023;17:1153413. doi:10.3389/FNHUM.2023.1153413/BIBTEX
Or-Borichev A, Gurevitch G, Klovatch I, et al. Neural and functional validation of fMRI-informed EEG model of right inferior frontal gyrus activity. Neuroimage. 2023;266. doi:10.1016/j.neuroimage.2022.119822
Glickman M, Sela T, Usher M, Levy DJ. The effect of perceptual organization on numerical and preference-based decisions shows inter-subject correlation. Psychon Bull Rev. 2023. doi:10.3758/s13423-022-02234-6
Izakson L, Gal S, Shahar M, Tavor I, Levy DJ. Similar functional networks predict performance in both perceptual and value-based decision tasks. Cereb Cortex. June 2022. doi:10.1093/CERCOR/BHAC234
Shuster A, Inzelberg L, Ossmy O, Izakson L, Hanein Y, Levy DJ. Lie to my face: An electromyography approach to the study of deceptive behavior. Brain Behav. October 2021:e2386. doi:10.1002/BRB3.2386
Hakim A, Klorfeld S, Sela T, Friedman D, Shabat-Simon M, Levy DJ. Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning. Int J Res Mark. 2021;38(3). doi:10.1016/j.ijresmar.2020.10.005
Izakson L, Zeevi Y, Levy DJ. Attraction to similar options: The Gestalt law of proximity is related to the attraction effect. PLoS One. 2020;15(10 October). doi:10.1371/journal.pone.0240937
Shuster A, Levy DJ. Contribution of self- and other-regarding motives to (dis)honesty. Sci Rep. 2020;10(1). doi:10.1038/s41598-020-72255-5
Oren S, Sela T, Levy DJ, Schonberg T. Item Features Interact With Item Category in Their Influence on Preferences. Front Psychol. 2020;11. doi:10.3389/fpsyg.2020.00988
Mudrik L, Levy DJ, Gavenas J, Maoz U. Studying volition with actions that matter: Combining the fields of neuroeconomics and the neuroscience of volition. Psychol Conscious Theory Res Pract. 2020;7(1):67-86. doi:10.1037/CNS0000200
Glickman M, Sharoni O, Levy DJ, Niebur E, Stuphorn V, Usher M. The formation of preference in risky choice. PLoS Comput Biol. 2019. doi:10.1371/journal.pcbi.1007201
Cohen D, Teichman G, Volovich M, et al. Bounded rationality in C. elegans is explained by circuit-specific normalization in chemosensory pathways. Nat Commun. 2019;10(1). doi:10.1038/s41467-019-11715-7
Kurtz-David V, Persitz D, Webb R, Levy DJ. The neural computation of inconsistent choice behavior. Nat Commun. 2019. doi:10.1038/s41467-019-09343-2
Hakim A, Levy DJ. A gateway to consumers’ minds: Achievements, caveats, and prospects of electroencephalography-based prediction in neuromarketing. Wiley Interdiscip Rev Cogn Sci. March 2019. doi:10.1002/wcs.1485
Shabat-Simon M, Shuster A, Sela T, Levy DJ. Objective physiological measurements but not subjective reports moderate the effect of hunger on choice behavior. Front Psychol. 2018;9(MAY). doi:10.3389/fpsyg.2018.00750
