פיטר פאל זובצ'ק (Ph.D., INSEAD) הוא חוקר ומרצה בתחום השיווק. במחקר שלו הוא מתמקד בתפקידן של רשתות חברתיות באינטראקציות עם הצרכן, באפליקציות לניהול קשרי לקוחות, בהפצה של מוצרים חדשים ובחקר קהילות. תחומי העניין שלו כוללים פרסום במכשירים ניידים, ואסטרטגיה תחרותית. עבודותיו הופיעו ב- Journal of Marketing Research, Journal of Personality and Social Psychology, Quantitative Marketing and Economics, Journal of Interactive Marketing, and Social Networks
פרופ' פיטר פל זובצ'ק
סגל אקדמי בכיר בהפקולטה לניהול ע"ש קולר
הפקולטה לניהול ע"ש קולר
סגל אקדמי בכיר
מידע כללי
קורות חיים
Peter Pal Zubcsek is Associate Professor of Marketing at the Coller School of Management, Tel Aviv University. Peter’s research agenda focuses on mobile technologies and the role of social networks in consumer interactions, with applications to customer relationship management, new product diffusion, new product development, pricing, and community sociology. Peter serves on the Editorial Board at Journal of Interactive Marketing. His work has been published in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Journal of Interactive Marketing, Quantitative Marketing and Economics, and Social Networks. Prior to joining the Coller School, Peter worked as Assistant Professor of Marketing at the University of Florida. Peter holds a Ph.D. in Management from INSEAD and a M.Sc. in Informatics from the Budapest University of Technology and Economics. His work experience prior to joining INSEAD involves Global Market Insite, Andersen Business Consulting, Simon Fraser University and the Computer and Automation Institute of the Hungarian Academy of Sciences. Competing for Hungary, in 1998 Peter won a silver medal at the 39th International Mathematical Olympiad in Taipei, Taiwan R.O.C. At Tel Aviv University, Peter teaches three electives: Pricing Strategy, Graph Analytics, and Marketing Analytics, all three at the MBA level.
תחומי מחקר
רשתות חברתיות, פרסום וצרכנות במכשירים ניידים, תיאורית המשחקים
פרסומים
Crolic, Cammy and Peter Pal Zubcsek and Andrew T. Stephen and Gillian T. Brooks (2025): “Social Platform Use and Psychological Well-Being” (in Journal of Consumer Psychology 35(3), 463–474). Robert D. Buzzell MSI Best Paper Award 2023, Finalist.
Molitor, Dominik and Peter Pal Zubcsek and Martin Spann and Philipp Reichhart (2025): “Does Location Familiarity Increase Response to Mobile Ads?” (in Journal of Interactive Marketing 60(2), 180-195).
Shoshani, Tal and Peter Pal Zubcsek and Shachar Reichman (2024): “Analyzing Purchase Decisions Using Dynamic Location Data” (in Journal of Interactive Marketing 59(1), pp. 1–18). Lead article. Award for the Best Paper published in the Journal of Interactive Marketing in 2024, Finalist.
Darvasi, Gabor and Martin Spann and Peter Pal Zubcsek (2024): “In-Store Use of Mobile Technology and Observational Learning Effects” (in Journal of Retailing and Consumer Services 77, p. 103694)
Zubcsek, Peter Pal and Zsolt Katona and Miklos Sarvary (2017): “Predicting Mobile Advertising Response Using Consumer Colocation Networks" (in Journal of Marketing 81(4), pp. 109-126)
Cooke, Alan D. J. and Peter Pal Zubcsek (2017): “The Connected Consumer: Connected Devices and the Evolution of Customer Intelligence" (in Journal of the Association for Consumer Research 2(2), pp. 164-178)
Grewal, Dhruv and Yakov Bart and Martin Spann and Peter Pal Zubcsek (2016): “Mobile Advertising: A Framework and Research Agenda” (in Journal of Interactive Marketing 34, pp. 3–14) Award for the Best Paper published in the Journal of Interactive Marketing in 2016, Winner.”
Stephen, Andrew and Peter Pal Zubcsek and Jacob Goldenberg (2016): “Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks” (in Journal of Marketing Research 53(2), pp. 263–279)
Wilcox, Keith and Juliano Laran and Andrew Stephen and Peter Pal Zubcsek (2016): “How Being Busy Can Increase Motivation and Reduce Task Completion Time” (in Journal of Personality and Social Psychology 110(3), pp. 371–384)
Zubcsek, Peter Pal and Imran Chowdhury and Zsolt Katona (2014): “Information Communities: The Network Structure of Communication” (in Social Networks 38, pp. 50–62)
Zubcsek, Peter Pal and Miklos Sarvary (2011): “Advertising to a Social Network” (in Quantitative Marketing and Economics 9(1), pp. 71–107)
Katona, Zsolt and Peter Pal Zubcsek and Miklos Sarvary (2011): “Network Effects and Personal Influences: The Diffusion of an Online Social Network” (in Journal of Marketing Research 48(3), pp. 425–443). 2016 O’Dell Award, Finalist
פרסים ואותות הוקרה
- Best Paper in the “Retailing, Omni-Channel Management, Sales Management, Pricing and Promotion” track at ANZMAC 2025, Winner.
- Award for the Best Paper published in the Journal of Interactive Marketing in 2024, Finalist.
- Israel Science Foundation Research Grant, “Analyzing Store Cannibalization and Competition Using Mobility Data” ($83,060), 2024-27
- Robert D. Buzzell MSI Best Paper Award, Finalist, 2023
- Israel Science Foundation Research Grant, “Analyzing Purchase Decisions Using Dynamic Location Data” ($124,000), 2021-24
- MSI Research Award, “Balancing Consumer Privacy with Marketing Insights” ($5,000), 2021-24
- German Research Foundation (DFG) Research Grant, “The impact of environmental and social contagion on mobile consumer behavior and marketing effectiveness” ($141,250), 2019-24
- “100 Best Lecturers,” Rector Excellence Teaching Award, Tel-Aviv University, 2018
- Award for the Best Paper published in the Journal of Interactive Marketing in 2016, Winner.
- MSI Research Grant, "Social media consumption: Advancing our understanding of how people use social media and how it impacts their wellbeing" ($5,000), 2017-20
- MSI Research Award, “mLab: A Collaborative Mobile Research Lab” ($10,385), 2016
- MSI Research Award, “Impact of Mobility” Research Proposal Contest, ($14,300), 2013
- MSI Research Award, “Ideas” Challenge, ($40,000), 2012
- MSI Research Award, “Innovation” Research Proposal Contest, ($20,000), 2011
- AMA Sheth Foundation Doctoral Consortium Fellow, INSEAD, 2009
- Sasakawa Young Leaders Scholarship, INSEAD, 2008/2009 SFU FAS Graduate Fellowship, Summer 2006
- SFU CS Graduate Fellowship, Spring 2006
- SFU CS Graduate Fellowship, Summer 2005
- 1st prize, Mathematics Contest for Electrical Engineering and Informatics Students, BUTE, 1999
- 3rd place, annual Israeli-Hungarian Mathematics Contest, Haifa, Israel, 1998
- 2nd prize (silver medal), 39th International Mathematical Olympiad, Taipei, Taiwan ROC, 1998
Teaching
Marketing Analytics, MBA
Pricing Strategy, MBA, EMBA
Networked Markets and Graph Analytics, MBA
Marketing Management, BA
