יום עיון: שיווק ותקשורת - הגישה החדשה

Mr. Maurice Levy, CEO of Publicis: Marketing & Communication – The New Approach

Come hear Mr. Maurice Levy, CEO of Publicis, the person behind the creation of the world's largest advertising firm, talking about the future of advertising and the Publicis-Omnicom merger.

16:30 Networking

17:00 Greetings

Prof. Yossi Klafter, President, Tel Aviv University

Prof. Asher Tishler, Dean, Recanati Business School

17:15 Mr. Maurice Levi, Keynote Speaker: Marketing & Communication – The New Approach

A Case-Study: How the digital media has changed the nature of marketing and communication at Publicis.

18:00 Expert Panel with executives from the communication and advertising world: How the digital media has changed the nature of things

Google CEO – Meir Brand

Publicis Israel CEO – Ari Melamed

Moderator: Prof. Gadi Ariav, Recanati Business School

18:30 Discussion 

The event is free of charge, but requires RSVP at this link

Sunday, October 27, 4:30pm, Lion Hall, Recanati Business School, Tel Aviv University