No longer a captive audience.

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The cable television revolution of Israel has caused fundamental changes in the collectivity of Israeli society. Long gone are the mornings when everyone at a school or place of work would discuss the same television program, when whether they took an interest in it or not, the basketball game was what they watched. I don't know what people talk about in the morning instead, but one-station (or even two-station) state television no longer plays the unifying role it once did.

And of course it's possible to find something different to watch than the election propaganda of the almost countless parties vieing for our vote. And that's what people apparently did. I can't think of anyone whom I know who this time watched these propaganda films more than twice.

But of course convincing people to vote for a particular party is only one part of the purpose of these commercials. Another is reaffirming the commitment of the convinced. Especially when it comes to small parties, the hard core want to know that their leaders are saying the right things in the right way; getting the point across, even if nobody is listening. And for this purpose, a CD can be even more effective than the television commercial itself.

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Go to: Crossing paths, or
Go to: Wake me if anybody shows up, or
Go to: Digital Democracy