The amount of air-time alloted to each party is determined by the number of Knesset seats the party earned in the previous elections, and that means that small, or new, parties get a very limited amount of time to get their message across. Considering that nobody seems to be listening (or watching) the amount of allotted time really doesn't matter, except for the convinced who (we've already said this) watch in order to reinforce their beliefs. For these people, a CD that can contain not only the short commercials broadcast on television, but longer versions prepared but not broadcast, is an ideal medium. Once the commercial has been prepared converting it to a digital format is rather simple, and then copying it hundreds or even thousands of times onto new CDs is very inexpensive. And of course there's no problem convincing people to watch them - the people who get them watch them not to learn something new, to perhaps change their minds, but to reinforce their already existing opinions.

There's probably some sort of binding that takes place if and when you pass the CD on to somebody else. You identify yourself as belonging to a particular group. The caption on the CD reads: It's advisable to reproduce, copy and pass this on to friends. Though that's not the way I got this particular disk which iis from a far right group (that didn't win any Knesset seats). It found its way to Hila's gan, brought by one of the kids. Someone must have passed it on to a parent who wanted nothing to do with it, so he or she gave it to his or her kid to play with, and was happy not to bring it home. I doubt that the slight irony of this caption, a rather precise opposite of the usual warning not to reproduce disks, was intended.