"Where are we going?" said Pooh, hurrying after him,
and wondering whether it was to be an Explore or a What-shall-I-do-about-you-know-what.
"Nowhere," said Christophe Robin.
So they began going there, and after they had walked a
little way Christopher Robin said:
"What do you like doing best in the world, Pooh?"
"Well," said Pooh, "what I like best -" and then he had
to stop and think. Because although Eating Honey was a very good
thing to do, there was a moment just before you began to eat it which was
better than when you were, but he didn't know what it was called.
Maybe it's inevitable that our expectations of web sites exceed what they
actually deliver. Maybe expectations of that sort are simply in our nature.
But I wouldn't discount the possibility that most state of the art web
sites are simply wonderful examples of the facade acting as a replacement
for content.