A survey of one.

It's hard not to like this person's methodology. In a slightly different context (but still dealing with Web 2.0 style tools) he writes:

My theory is that none of these features [...] actually matter at all to the average person.

And in order to test his hypothesis, he asks his (tech-savvy) mother, and concludes that he's right.

But not everybody is asking mothers, and are perhaps reaching a similar conclusion even without do so. Greg Sterling, writing in Search Engine Journal, raises some questions about social bookmarking tools.

I’m a huge fan of MyWeb and use it daily. I find it incredibly useful, but I’m not a mainstream consumer. I’m motivated to use it. But it takes affirmative effort to save and tag the pages (not that much really, but some).

He expresses his doubts that these tools will be adopted by that "mainstream consumer". To my mind, the bottom of his post is a case in point.

Go to: It's just too Oh!